We help companies succeed by engaging and developing their employees, managers, and leaders.

CustomInsight started in 1998 as a spin-off from a Silicon Valley consultancy that was later acquired by Accenture. The technology behind CustomInsight was developed to help companies align leadership and culture with their strategic goals. We recognized that these tools could have a much broader impact, so CustomInsight was created in order to offer these tools to other consulting firms and directly to companies.

Since that time, CustomInsight has grown into a leading provider of online HR assessment and development tools. Our flagship 360 Degree Feedback and Employee Engagement products have been used by over half of the Fortune 100 as well as hundreds of smaller companies, some with as few as ten employees.

Our focus remains on helping individuals and organizations to grow and develop. We believe there is a tension between development and performance appraisal. Combining both under one roof creates a conflict that tends to erode the quality of developmental feedback and can lead to resistance among stakeholders. We also just like the idea of providing tools that have a positive impact on people.

Headquartered in Carson City, Nevada, CustomInsight has offices in California's Silicon Valley and Sydney, Australia.

The Team

Dave Gutzman, founder and ceo

Dave discovered his passion for computer programming when his dad came home with a Commodore Vic 20. The year was 1981 and Dave was just nine years old, but he was hooked. After graduating from Stanford amid the dot com boom in the mid 90's, Dave discovered another passion - psychometrics. (Yeah, it does sound a bit strange...) Fifteen years later, Dave loves that he still gets to spend his days developing assessments, analyzing data, and creating software that helps make life a little better for people all over the world every day. It hardly feels like work - most days, at least.

Bill Freund, vp of marketing & business development

Bill is passionate about gathering feedback and driving it through the organization for continuous improvement. He started his career doing focus groups at a top software company (acquired by IBM). That led him to invent and launch a unique feedback system, which he then sold to a wide range of leading companies around the world. After graduating from Harvard Business School and working for Microsoft, he helped grow several VC-backed (and subsequently acquired) Internet start-ups which offered innovative survey platforms.

Christine Ipolyi, director of client services

Christine is a teacher, trainer, and client services expert with extensive international and stateside experience. She has focused on providing world-class client support at CustomInsight since 2007. Native New Yorker, University of North Carolina - Chapel Hill graduate, loves her life in Boulder, Colorado. When not behind her desk, she's exploring trails, hitting a tennis ball, drumming, or dancing to her own beat.

Tessa Hechter, director of client services - Australia and Asia/Pacific

Tessa could teach pigs how to fly. She's that good. When it comes to designing HR programs and training people how to use them, Tessa is a natural. She has worked for and with many of Australia's leading organisations, including Qantas, CBA, Australia Post, and Railcorp. Tessa grew up in South Africa and spent several years in the US before settling down in Sydney.

Peter Yates, lead developer

Peter makes our world go round. He can do database back flips on demand, at 3am, and make it look easy. SQL is his second language (after English). Peter has been developing software since 1981 (with a couple of side excursions along the way). He has designed and developed custom business applications, HR and financial systems, e-commerce implementations, and more for companies like Coldwater Creek, Lane Byant and Peet's. He spends his free time playing golf, sailing, and lazing on the water.

William Schram, senior data scientist

William likes to operate at the nexus of computer science and statistics. After earning his MS degree from Stanford, he worked as a strategy consultant, so he's comfortable with both Big Data and the "big picture". He has helped CustomInsight harness machine learning and artificial intelligence to derive a variety of organizational behavior insights. Now, thanks to his assistance, we can automatically "read" qualitative employee feedback to identify key themes, predict changes in employee engagement across the organization, and much more.